Nike Dunk
Nike x Concepts SB Dunk Low ‘Purple Lobster’ Review: A Flavor-Packed Grail from the Deep
Introduction
The SB Dunk Low has cemented itself as one of Nike’s most collectible silhouettes—and no series embodies its creative potential quite like the Lobster Pack by Boston-based boutique Concepts. Among them, the Nike x Concepts SB Dunk Low ‘Purple Lobster’ (Style Code: BV1310-555) stands tall as the most enigmatic and daring of the crustacean-themed lineup.
Released in December 2018, the Purple Lobster blends heritage design with whimsical storytelling and daring colorways. It’s not just a sneaker—it’s a statement piece for sneakerheads, collectors, and fans of fashionable sneakers that break every mold.
Design: Lobster Meets Legend
The Purple Lobster design draws direct inspiration from the natural coloration of rare lobsters—particularly the vibrant purple variant only found in 1 in 1.5 million wild catches. Concepts translates this rarity into sneaker form with high-gloss finishes, thematic packaging, and unique visual storytelling.
Design Highlights:
- Purple suede overlays with speckled detailing that mimics a lobster shell
- Deep violet leather base for tonal balance and depth
- Classic white midsole with black rubber outsole
- Checkered picnic-style lining referencing lobster rolls & seafood boils
- Elastic claw bands on the toe box—just like the real thing
- Co-branded insoles and custom box design
It’s this kind of storytelling that elevates the Purple Lobster from just another Nike shoe to a collectible art piece.
Materials & Build Quality
Nike SB and Concepts didn’t skimp on materials. Like many SB Dunk Lows, this model prioritizes durability and skating function, even though most pairs will never touch grip tape.
Material Breakdown:
- Upper: Premium nubuck/suede with smooth leather base
- Lining: Soft, moisture-wicking textile with signature plaid print
- Tongue: Thick-padded mesh tongue with woven Nike SB tag
- Insole: Zoom Air unit in heel for board feel and cushioning
- Outsole: Durable rubber with traditional circular tread for grip
Whether on or off the board, the Purple Lobster performs as well as it looks.
Comfort & Performance
Originally created for skateboarding, the SB Dunk Low still offers one of the most comfortable rides in Nike’s retro lineup. And the Purple Lobster keeps all of those technical specs.
Comfort Features:
- Padded collar and thick tongue give a secure but plush lockdown
- Zoom Air unit in the heel offers responsive cushioning
- Durable sole and sturdy materials make it wearable for hours
- Well-balanced fit—true to size with enough room in the toe box
This isn’t just about flexing at events. The Purple Lobster is genuinely comfortable enough to be part of a daily sneaker rotation—if you’re brave enough to wear your grails.
Styling the Purple Lobster
The Purple Lobster is a bold piece, but surprisingly versatile if styled with intention. The rich violet and deep purple tones pair well with both muted and expressive fits.
Style Ideas:
- Tonal fit: Go monochrome with purple or black pieces for cohesive styling
- Contrast layering: Pair with white or off-white oversized tees to let the shoe pop
- Streetwear-forward: Cargo pants, puffer vests, or gorpcore gear
- Playful take: Plaid or gingham accents to match the inner lining
Like all stylish sneakers, this pair has the power to be the focal point of any outfit.
Who Should Buy the SB Dunk Low ‘Purple Lobster’?
The Concepts Lobster series is not for the faint of heart. It’s for collectors, risk-takers, and those who know how to build an outfit around a statement piece.
Ideal Buyers:
- Sneaker collectors chasing limited collab legends
- Fashion enthusiasts looking for storytelling in their footwear
- SB Dunk fans who appreciate structure and comfort
- Anyone who loves rare, high-quality Nike shoes
If you’re serious about sneaker culture, the Purple Lobster deserves a place in your lineup.
Pros & Cons
| Pros | Cons |
|---|---|
| Unique design that tells a story | Resale price is very high due to rarity |
| Premium materials and durable construction | May be too flashy for minimalist wardrobes |
| Zoom Air cushioning and padded tongue offer great comfort | Hard to find in deadstock or near-new condition |
| Part of one of the most iconic Nike SB collaborations ever | Risk of fakes—must verify authenticity when buying resale |
How It Compares to Other Stylish Sneakers
| Sneaker | Best Feature | Compared to Purple Lobster |
|---|---|---|
| SB Dunk Low ‘Chunky Dunky’ | Wild color palette & materials | Lobster is more wearable, less chaotic |
| Nike SB Dunk Low ‘Tiffany’ | Iconic mint + chrome combo | Purple Lobster has deeper storytelling & pack concept |
| SB Dunk Low ‘StrangeLove’ | Soft velvet construction | Lobster has bolder colors and more rugged textures |
| Air Jordan 1 Low x Travis Scott | Reverse Swoosh, earthy tones | Lobster is brighter and far more experimental |
Where to Buy
The Nike x Concepts SB Dunk Low ‘Purple Lobster’ (BV1310-555) was a limited release, and now lives on through resale platforms. For a guaranteed authentic pair, we recommend:
- TheenStyle – Trusted source for curated limited drops and grail sneakers
- StockX – Real-time market pricing, verification, and wide size range
- GOAT – Condition-based listings with return policy and buyer protection
Always verify the style code BV1310-555 to avoid fakes—especially given the Purple Lobster’s high demand.
Final Verdict
The Nike x Concepts SB Dunk Low ‘Purple Lobster’ is more than just a sneaker—it’s a cultural artifact. With its daring design, thoughtful packaging, and streetwear-ready appeal, it remains one of the most iconic SB collaborations to date.
Bold. Rare. Flavorful.
Whether you’re lacing it up or sealing it behind glass, this lobster is a trophy worth catching.