Nike Air Max
Nike Air Max Plus ‘Hyper Blue’ 2018 Review: A Flame-Inspired Icon Returns in Full Force
Introduction
Few sneakers in the Nike lineup can rival the cult following of the Nike Air Max Plus – especially in its legendary ‘Hyper Blue’ colorway. Originally released in 1998 and famously designed by Sean McDowell, the Air Max Plus shattered expectations with its Tuned Air technology, aggressive design lines, and unforgettable gradient upper.
The 2018 re-release (Style Code: BQ4629-003) brings back all the hallmarks that made the sneaker iconic, staying true to the original while upgrading its relevance for today’s market. Whether you’re a streetwear enthusiast, sneaker collector, or just love bold Nike shoes, this review breaks down everything you need to know.
Design: A Coastal Sunset Turned Street Icon
The Air Max Plus ‘Hyper Blue’ gets its name from the striking gradient upper that fades from deep royal blue to black, reminiscent of a tropical sunset—a nod to McDowell’s Florida vacation that inspired the design.
Key Design Details:
- Hyper Blue gradient mesh upper with black TPU “flames”
- Mini Swoosh on the side panel for balance and subtlety
- Glossy black midsole with Tuned Air pods visible in forefoot and heel
- Palm tree-inspired wavy cage overlays for movement and structure
- TN Air branding on tongue, heel, and outsole
This sneaker doesn’t whisper it roars. It’s a symbol of stylish sneakers that push boundaries without compromise.
Materials & Build Quality
The 2018 version stays largely faithful to the OG, using a breathable mesh upper reinforced with TPU support structures. It’s built to be both lightweight and durable, whether you’re wearing it for style or street action.
Material Highlights:
- Upper: Two-tone mesh with fade effect
- Cage: Molded TPU “flames” offer both visual flair and midfoot support
- Midsole: Polyurethane with visible Tuned Air units
- Outsole: Rubber with forefoot flex grooves and durable traction pods
- Lining: Soft textile interior for daily comfort
This model remains a staple of Nike craftsmanship—sturdy, breathable, and built for attention.
Comfort & Performance: Tuned Air in Full Effect
While the Air Max Plus might not be your first choice for sport performance today, its Tuned Air technology remains innovative. Designed to provide variable air pressure in different foot zones, it delivers responsive cushioning that adapts to movement.
Comfort Features:
- Dual Air pods in forefoot and heel for springy impact absorption
- Stable midfoot shank enhances support and prevents roll
- Padded collar and tongue for improved lockdown
- Mesh upper allows airflow, making it wearable in warm climates
- Wide base improves balance and stride
For everyday use and casual flexing, the Nike Air Max Plus still delivers comfort that holds its own against modern fashionable sneakers.
Fit & Sizing
The Nike Air Max Plus ‘Hyper Blue’ fits true to size (TTS) for most wearers. It features a slightly snug midfoot due to the TPU cage, so wide-footed users may consider going up half a size.
- True to size for standard feet
- Slight break-in period for full flexibility of upper cage
- Good for long wear thanks to responsive cushioning and mesh breathability
Styling the Hyper Blue: Iconic, Loud, and Unapologetic
The ‘Hyper Blue’ colorway is bold—it demands confidence. But that’s part of what makes it one of the most stylish sneakers ever released by Nike.
How to Style It:
- Go tonal: Pair with black joggers and a royal blue hoodie
- Highlight the gradient: Use neutrals (gray, black, white) to let the shoe pop
- Streetwear fit: Oversized tee, cargo pants, and accessories for a Y2K revival
- Minimal flex: All-black outfit to make the shoes the centerpiece
Regardless of your aesthetic, this shoe draws attention for all the right reasons.
Who Should Buy the Air Max Plus ‘Hyper Blue’?
The Air Max Plus isn’t for the faint of heart. It’s ideal for those who want Nike shoes that tell a story—and do so loudly.
Best For:
- Retro sneaker fans and OG collectors
- Streetwear heads who love 90s aesthetics
- Casual wearers seeking everyday comfort with extra flair
- Sneaker photographers and content creators—this shoe is photogenic gold
- Anyone wanting fashionable sneakers that aren’t basic
Pros & Cons
| Pros | Cons |
|---|---|
| Iconic, unforgettable colorway and silhouette | Not ideal for minimalists or subtle dressers |
| Tuned Air cushioning provides real support and bounce | TPU cage can feel tight at first |
| Breathable mesh upper for all-day wear | Slightly heavier than modern running shoes |
| Timeless streetwear appeal | Easily attracts dust—requires occasional cleaning |
Comparison Table: How It Stacks Up
| Sneaker | What It Excels At | Compared to Air Max Plus ‘Hyper Blue’ |
|---|---|---|
| Nike Air Max 97 | Sleeker, full-length Air sole | AM Plus is bolder, more aggressive in design |
| Nike Air Max 95 | Retro vibes and layered aesthetics | AM Plus has more cushioning and wilder colorways |
| Nike VaporMax Plus | Hybrid innovation and plush ride | AM Plus offers more street-style authenticity |
| Air Jordan 1 Low | Classic styling and versatility | AM Plus is louder and built for standout moments |
Where to Buy
The Nike Air Max Plus ‘Hyper Blue’ 2018 is available from select trusted sources, especially in the secondary market:
- TheenStyle – Your go-to for curated Nike retros and iconic colorways
- StockX – Great for price tracking and authentication assurance
- GOAT – Trusted resale marketplace with condition filtering and protection
Search by style code BQ4629-003 to ensure you’re grabbing the true 2018 release.
Final Verdict
The Nike Air Max Plus ‘Hyper Blue’ 2018 is more than a retro sneaker—it’s a cultural artifact. With its bold fade, technical design, and heritage value, it still commands attention over two decades after its debut.
Electrifying. Iconic. Untamed.
Whether you’re revisiting a classic or discovering it for the first time, the Hyper Blue remains one of the most powerful statements Nike has ever put on a sneaker sole.